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The importance of shopper research in High Street regeneration

Amid the hue and cry to save our traditional High Streets, I find it amazing how most people fail to focus on the obvious – carrying out some research into what local residents i.e. customers want and their shopping habits. So, when a public meeting was called locally in the Town Hall to discuss the […]

What are businesses telling us about the local economy?

We’ve recently gained some really interesting insights into the conditions for business growth having run a number of research projects across Somerset. Whilst it’s generally recognised that local Councils, along with other support agencies, have an important role to play in encouraging and developing local business enterprise, delivering change is easier said than done. The […]

Fixing our broken housing market shouldn’t break community infrastructure

Having worked with pupil yield data for the last 12 years, Ian Nockolds, Director at Cognisant shares his views on the implications of the Government’s recent housing White Paper and the CIL Review, for infrastructure funding. My first thumb through ‘Fixing our broken housing market’, the Government’s latest Housing White Paper, was very much focused […]

Evaluating your Evaluation

Evaluation, as a discipline, has many similarities to Market Research. Consistent characteristics of both are: an assessment of the knowledge that already exists a clear focus on the outcome a robust process, and good communication. Your perspective on an evaluation project inevitably changes whether you are the evaluator, the subject of the evaluation or the […]

Researcher Wins Gold

Ian Nockolds with his Community Radio Award, and Chris Watt Research met Sport recently when Market Research Society member Ian Nockolds won Gold at the Community Radio Awards for his Sports Show on Somer Valley FM. A Research Director at Midsomer Norton based Cognisant Research, Ian, has been an active member of the Market Research […]

Defining an Elusive Population

What do you do when you need to define a population but the usual administrative boundaries simply don’t apply and the client’s budget is limited? What began as a conversation in a Midsomer Norton restaurant, led Cognisant Research and local Community Radio Station, Somer Valley FM, to develop a method of population analysis that could […]

Google Trends Bristol Arts Venues

The Colston Hall might be Bristol’s largest concert venue, but how does it compare to the cities other arts venue in terms of its popularity? Using Google Trends its possible to compare the frequency with which certain terms are searched for on the internet. The analysis of Bristol’s arts venues has been done by Ian […]

Funding School Places

Whilst rising pupil numbers are nothing new, the latest projections suggest that 880,000 extra pupils are expected in England by 2023. The Local Government Association (LGA) want central government to fund the infrastructure to support this rise – but is there a danger they are underestimating the cost and selling future generations short? With the […]

Pupil Numbers Rising Year on Year

On August 27th, the BBC published a news story highlighting a rising primary school population in England, which is putting pressure on budgets and raising fears of “supersize” schools. In the article, the Local Government Association is reported as saying that councils have had to fill a £1bn shortfall in funding for school places. However, […]

Is it OK to ‘Prefer Not to Say’?

Is knowing the sexuality of an individual relevant to the frequency with which they use their local library or how happy they are with the performance of their local Planning Office? Until recently, I would have said not.  However, in the last couple of years I’ve started to notice an ever increasing number of “About […]